Marketing News

Staples’s new “Make More Happen” tagline

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By: TOM BRANNA

Editor

Staples’s new “Make More Happen” tagline and campaign has been designed to showcase the new Staples, the world’s second largest internet retailer with more products in more categories with more ways to shop. To reinforce that Staples is adding thousands of new products beyond office supplies every day, Staples has been swapping out the bent staple in its logo with a range of products beyond office supplies, including cleaning products....

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